New Search Engines - Can Anyone Beat Google?

Can any new search engine beat Google, probably not, mainly because Google isn't going anywhere but up. It is the dominant search engine with around 72 percent of U.S. online searches and its percentages are much higher in other parts of the world. (Source: Hitwise) However, there are some serious new competitors that may just take a bite out of Google's rosy search numbers. Never know, one or several of them, may just give Google a run for those all important search engine dollars.


Recently, there has been a whole army of new search engines debuting on the web. If you're a full-time online marketer like me, you really have to keep your eyes open to what is happening on the web, especially relating to search engines which deliver most of your quality traffic. Also keep in mind, this piece may be fairly biased since Google is directly or indirectly responsible for around 80% of my online revenue, so any opinions may be slanted in Google's favor, not that they need any favors from me or anyone.

Viral Marketing: Build A Squidoo Lens

Squidoo is the idea of expert internet marketer and entrepreneur Seth Godin. The purpose of a lens is to allow the creator to present as much information as possible about one specific topic or product. Selling is encouraged, and for those who are serious about it, building lenses is a very lucrative income.
You don't have to be an expert programmer to build lenses either. This is an excellent business for the novice, and it's easy to get started.
Now, the purpose of this article is not to walk you step by step through the process of building a lens. You'll find plenty of video on You Tube to teach you how to do it. With Squidoo though, it's so easy to build one of these things, if you can read and follow instructions, you won't have any trouble at all.
The first thing you need to do is sign up for a Squidoo account. You will start off by creating your first lens. The important thing you want to do here is your keyword research. You will need to use keywords in the lens link, as well as in the tags for your lens.
Don't sweat making your first lens. The easiest lens to make is a product lens. In this lens, you include a short description and then add four other modules. Make sure one of these modules includes a guest book. This will allow you to exchange links with other webmasters and raise the rankings of your lens.
You will need a text module for your product review, and don't forget to include images. Avoid the money modules, like Ebay and Amazon. You want to focus your potential customers on the product you are selling.
Squidoo lenses allow you to sell both your own products or someone else's. You may even do lenses on specific people. There are review lenses that cover specific products, and then there are lenses that cover specific topics. The point is to cover the topic or product extensively with lots of information.
Once you have created your first lens, then complete your default profile. As you create lenses, your lenses will be added to your profile so you don't have to worry about that. Each profile has it's own profile, so you may create different profiles about you and your business for your lenses. If you do a specific topic, make sure you make a lot of related lenses for that topic.
The secret to making a lot of money as well as going viral with Squidoo is to make a lot of lenses on your specific topic. To increase your chances of going viral, you will want to market as much as possible. Bookmark your lenses, as well as writing and submitting articles. Invite your friends to make lenses and share yours with them.
Remember, if you set up your lenses right, they rank high in the search engines, and they're a very viral mechanism. For those of you who don't want the hassles of owning domains or websites, this is definitely the easiest opportunity for you.

By: Jinger Jarrett