Can Twitter be Saved?

By: Mark Gimein, The Big Money

Even by Internet standards of hyper-growth, there has never been a phenomenon like Twitter. Less than a year and a half ago, Twitter hit 1 million users. It now has 44 million, a rate of expansion so rapid that if it could continue growing at that speed it would in another year and a half be used by everyone on Earth. It is impressive not just for the sheer number of users but for the share of mind it has carved out, from the national elections to its starring role in Iran's election protests. Twitter has become so ubiquitous so fast that it's almost impossible to imagine it disappearing.

But it can. The irony of Twitter is that even as it becomes more pervasive, it is in danger of very quickly becoming markedly less useful. Twitter is in danger of collapsing under its own weight. Not because of its problems keeping up with traffic—those are solvable—but because the volume of material that Twitter unleashes now puts impossible demands on its users' time and attention. The problem, in a nutshell, is information overload. The more Twitter grows and the more feeds Twitterers follow, the harder it gets to mine it for what is truly useful and engaging. Even as Twitter reaches a peak in the cultural cred cycle, it's time to start asking how it can be saved from itself. Read More........

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